We are very pleased to share with you the new UK cross border campaign that consists of press, digital airport screens, train card panels and online display ads
To celebrate summer travel, we have developed four new executions which use bright colours and stunning product shots to communicate that MasterCard is the best way to unlock those unexpected pleasures on holiday, from spending time with your family to treating yourself to something indulgent.
Press ads will appear in national press and supplements both in UK and expat press globally, whilst airport travel routes such as the Heathrow Express will host train card panels.
Airports will also feature a range of digital screens above check-in and on the airport concourse, whilst online banners will run over travel and advice sites as well as booking confirmation pages.
Posted under: Our Work, Outdoor, Print on July 6th, 2010 by fantastikk 
[...] This post was mentioned on Twitter by McCann London , Erika Baldwin. Erika Baldwin said: MasterCard Priceless Travel http://bit.ly/dj1riz #McCannLondon [...]