We are very pleased to show you our wonderful Olympic volunteering campaign. This is our first wholly integrated marketing campaign for London 2012, and kicked off with a brilliant manifesto ad in last Monday’s Evening Standard.
This has been followed by national press, cross track, bus and train media and digital outdoor.
Consumers will be directed to LOCOG’s volunteering webpage where they will see if they have what it takes to help stage the Games, and earn the title ‘Games Maker’.
Do explore http://www.london2012.com/get-involved/volunteer/volunteering-landing.php and try the Games Maker Challenge.
http://www.volunteers-game.me-digital.co.uk/v19/ also has inbuilt social networking functionality.
The campaign aims to inspire people to participate in London 2012 as volunteers, while also educating on the realities of the role.
Posted under: Blog, Our Work, Recent Work on August 3rd, 2010 by amcveigh 
I hope it all goes well. Can’t wait for Usain Bolt in his prime in front of an ecstatic crowd! I guess all the volunteers are needed so this remains the focus, and not how hard it was to get about and find things out. I’ll join the facebook group and apply now I think